Apple's new book, 'Designed by Apple in California' has been grabbing some of the spotlight in the news these days. Mainly because of the price. The book starts with saying that it is a dedication to Steve Jobs. It then moves to an introduction by Jony Ive. It contains pictures of all the Apple products from the time Steve came back to Apple in 1996-98. The pictures are vibrant and really beautiful. The vibrant colors are really noticeable in some of the pictures. The book comes in 2 sizes. The smaller one at a price of $199, and the larger one at $299.